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How Omnichannel Analytics gives shape to ‘Customer-envisioned’ Retail

Time hasn’t chipped away at the retail essentials. Rather, the tenet-trio of customer engagement, customer experience and customer shopping have evolved with time and have also grown in significance. The days when customers just relied on the corner store to interact with the retailer, purchase products to satiate their needs are long gone. Flipping [...]

By |2018-11-21T10:57:27+05:30November 20th, 2018|Tags: , , |

How to Predict Customers and Sell Better

Eye level they say is the buy level - this merchandizing tenet for long has been of value to entice customers into making the buying decision. It touches the 'buying chord' in a customer, hits the customer eyeballs, and ignites the buying spark – a technique leveraged to make products move from the retailers’ shelf [...]

By |2018-03-16T10:53:32+05:30March 14th, 2018|Tags: , , |

Maximize your Marketing ROI

Super bowl ads are a delight to watch, and super bowl ad numbers are a delight to crunch. And what has preempted this ad marketing success – was it a company’s creative hat or the scientific thrust. Tuning into the voices of the past, we are held captive by Bill Bernbach’s conviction that it [...]

By |2018-03-14T16:50:02+05:30March 6th, 2018|Tags: , , |

The other side of Predictive Modelling

Following my earlier blog “Data is the new Oil”, let me share a few thoughts on the other side or rather ‘the darker side' of Predictive Modelling and Data Science projects – The challenges faced in practicing data sciences from an organizational perspective. The challenges are so tainted that the famous dialogue from The [...]

By |2017-07-18T11:20:38+05:30July 18th, 2017|Tags: , , , , |

6 common mistakes in business intelligence implementations

According to Gartner, 70% of the Business Intelligence projects fail to meet the expectations despite growing in number in terms of industry growth. The interesting thing here is that it has less to do with tools and technologies and more with people and practices. Here are some of the common mistakes that organizations make [...]

Data is the new ‘Oil’!

“When life gives you lemons, make Lemonade” has now changed to “when you have data, make decisions with it” Just as many other blog posts similarly, Rate of Data accumulation is rapid, in a very unimaginable way. A recent study at the Northeastern University states that 2.5 Exabyte of data are produced every single [...]

Beyond Business Intelligence and Visual Analytics

The discussions on Business Intelligence or Data Warehouse solutions seem to be always around historical, sickness pharm integrated, order and non-volatile data. Is it worth spending huge budgets on those BI solutions? If we look at the way most of the Business Intelligence projects are implemented and how they have been utilized by the business [...]

By |2017-05-24T12:24:05+05:30October 7th, 2015|Tags: , , , , |