About The Client

Our client is one of the world’s largest bicycle manufacturers. Over the decades, it has expanded its global footprint across the Middle East, Europe, and Africa through a portfolio of international subsidiaries and brands.

The company holds a Guinness World Record for producing the maximum number of bicycles in a single day. With decades of manufacturing experience, the company operates at large production volumes and maintains an established distribution network across domestic and international markets.

Business Challenges

  • Slower website performance and scalability constraints during peak traffic periods.

  • Need for smoother navigation and seamless browsing experience across devices.

  • Ensuring consistent uptime and minimizing disruptions to avoid revenue loss.

  • Improving digital touchpoints to enhance customer journey and increase sales conversions.

  • Continuous monitoring, performance tuning, and feature enhancements to stay competitive.

  • Requirement for 24/7 emergency support to address critical business-impacting incidents.

Business Solutions

  • Delivered continuous enhancements across 3 brand websites to improve usability, functionality, and customer journey.

  • Implemented proactive monitoring and infrastructure support to ensure uptime and minimize service disruptions.

  • Optimized the platform to handle peak traffic efficiently without performance degradation.

  • Refined navigation, checkout flows, and on-site elements to reduce friction and improve purchase completion rates.

  • Provided 24×7 emergency support to resolve high-priority incidents and ensure business continuity.

Results

  • Faster site performance resulting in lower bounce rates and improved user engagement.

  • 99.9% uptime achieved and sustained, ensuring uninterrupted customer access and revenue continuity.

  • Improved peak traffic handling capacity by 2x, enabling smooth performance during campaigns and high-demand periods.

  • Faster issue resolution time by 40%, minimizing business impact through 24/7 proactive support.

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