Home » Blogs


Using Deep Learning Powered Image Classification to Speed up Cancer Type Detection

The World Health Organization (WHO) has reported that cancer burden has risen to touch 18.1 million new cases and that about 9.6 million deaths have resulted from cancer in 2018. That said, what this alarming account of cancer deaths reiterates is the need to rollout prevention measures, wherein early detection and efficient prevention need to be embraced to control this disease. And in making early detection possible, can technology lend a great support in [...]

By |August 28th, 2019|Categories: Blog|Tags: |0 Comments

How to Take Next Best Action with Analytics-powered Decision Engines

One of the top grossers for retail is the flick covering Next best action (NBA) thrillers. And it has all the elements of thrill, action and decisions. Imagine a customer buying a product and witnessing a component getting damaged within a week. And the immediate action on the part of the customer to mail the customer service regarding this ordeal triggers the next best action. With the retailer replacing the product, free of cost, [...]

By |August 20th, 2019|Categories: Blog|0 Comments

How to Make Shelf Space Optimization Drive Sales, Profit and Customer Experience

Enter a retail store and that arresting first impression is made by the assortment of products siting on the shelves. Not every product is of that fly-off-the-shelves type and not every product has that ‘presence’ felt on the shelf space. Then there are those new products that have won their shelf space through the ‘pay-to-stay’ mode. And the walk down the aisle offers the view of varied products on the shelves. What pushes the [...]

By |August 14th, 2019|Categories: Blog|0 Comments

Maximizing Returns on Marketing Investments with Marketing Mix Modelling

If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with every marketing department’s need to optimize marketing investments towards generating maximum sales and profits, the case of this apparel retailer is a case in point in reiterating the significance of Marketing Mix Optimization. An apparel retailer with a physical and a digital empire wants every penny spent from its marketing budget yield incremental sales. [...]

By |July 23rd, 2019|Categories: Blog|0 Comments

How Banks use Product Propensity to Increase Customer Delight and Profitability?

Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long and uses the bank's credit card lends no insight into this offer. On its part, the bank had done its homework in terms of creating the product propensity index - Behavioral segmentation propped up by Customer Lifetime Value (CLV) and attrition model. This let the bank to cross-sell its product to customers who were [...]

By |July 18th, 2019|Categories: Blog|0 Comments

Preventive Maintenance using the Right Machine Learning Approach

Though machines are prone to break down in the long run, unplanned equipment downtime can throw spanner into production works and heap losses on organizations. With better equipment utilization sense prevailing, reactive maintenance is now giving way for preventive maintenance. As IoT and sensors create another industrial wave, organizations seeking to ride this wave to optimize equipment performance, cut operational costs, and improve productivity also want to acquire the ability to predict asset breakdowns and [...]

By |July 16th, 2019|Categories: Blog|0 Comments
Load More Posts