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Why Move from Employee Experience Management (EXM) to Human Experience Management (HXM)

Great employee experiences precede great business results. Every organization now has two ‘Experience Engines’ running in parallel – where customer experience is of utmost importance to keep the business ticking, it is the employee experience that ought to be tracked, nurtured and enhanced to drive great customer experiences and let the business thrive on customer experiences.But what’s emerging as part of the ‘experience revolution’ is the Human experience management. And embracing HXM means putting employees [...]

By |December 3rd, 2019|Categories: Blog|0 Comments

Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI

Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to be irrelevant to them – like the promotional campaign asserting the value of studying at a specific foreign institution getting rolled out to to a retired officer – customers are only turning away from brands. The spark of interest is ignited only when marketers deliver the right message, roll out the right campaign and [...]

By |November 20th, 2019|Categories: Blog|0 Comments

How is RPA transforming Hospitality Industry?

The front-desk at a hotel is buzzing with customer activity – From reservations to customer requests, front-desk staff are constantly interacting with the guests when several guest queries are thrown at them. And this can lead to frustrating wait times for customers wherein guests queue up to find answers to their concerns and queries.Chatbots and RPA fit in in the way they automate the front-desk tasks, for instance, facilitate enriched guest experience and win happy [...]

By |November 12th, 2019|Categories: Blog|0 Comments

How to Build a Recommendation Engine?

Customers, today, want nothing short of personal attention and service. From service to experience and offers, what matters is the personalization that can win customer loyalty. And when it comes to personalized offers, recommendation engine comes into perspective in the way it helps organizations learn what a customer likes and recommends the right product or item to create enriching user experience. Recommender systems are built to predict product/s which a user might like. With [...]

By |November 5th, 2019|Categories: Blog|0 Comments

Attended vs Unattended Bot When, How, and Where to use?

Customer service agents and bots now form a formidable pair. Where a customer service agent goes through monotonous and repetitive tasks of updating customer details or moving from one screen to another and performing various clicks, Robotic Process Automation (RPA) has come to relieve the agent of the tedium, empower the agent in nurturing enriching client experiences and relationships. The above scenario puts the ‘bot’ in perspective in performing repetitive human tasks. With that arises [...]

By |November 1st, 2019|Categories: Blog|0 Comments

Building Analytics-powered ‘Vault’ to Arrest Illegal Insider Trading

There is a leak about the dismal performance of a company, even before the CFO files the report in the earnings call. One of the employees passes this information on to a friend and suggests selling all the shares immediately. It is the insider information that leads to illegal insider trading. The first word “insider” translates into an individual inside a company or an individual who works for a business. The last word “trading” [...]

By |October 17th, 2019|Categories: Blog|0 Comments
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