Use customer behavior analytics to increase sales, retention and revenue

There’s a bridge between knowing what customers want in advance and accomplishing it – customer behavior analytics. Behavioral insights equip the line of action intended to create personalized customer experience. Customer behavior analytics offers the sought customer wisdom – what customers bought, when, how they bought, how often they buy, what channel they use [...]

Using Machine Learning Techniques for Fraud Detection: Machine prediction or Anomaly detection or Behavioral analytics

Every now and then, there is a fraudulent activity masquerading as the original – no exception to the business world. And if fraud detection is about dealing with smokes and mirrors with barely any room for errors, then Machine learning and AI have grown into reckoned technology forces giving enterprises the hope of clearing [...]

By |2020-02-18T17:27:50+05:30February 18th, 2020|

3 Novel Ways to Transform Customer Experience Using AI in Retail

There is a constant retail hunt to seek new ways to transform customer experience. With Artificial Intelligence in Retail, Augmented Reality and Machine Learning proving transformational in terms of promoting enriching customer experience, the promise of using AI in retail and most-modern technologies to ensure an ‘intelligent retail’ leads to enriching customer experiences is not [...]

By |2020-02-12T08:38:04+05:30February 12th, 2020|

Market Basket Analysis for Banking: Better Targeting, Increased Sales and Customer Loyalty

Banks and Market Basket Analysis can make up for an alluring pair. And ‘pairing of ‘products or service offerings’ raises in context when financial institutions want to dig deeper into the product-customer connection to serve the customer better, maximize value from targeted marketing and promote personalized experience. In addition to the association unearthed between [...]

By |2020-02-06T18:42:10+05:30February 6th, 2020|

Using AI/Machine Learning to Transform Retail Loss Prevention

A retail scenario that one would dare to confront - A product is whisked away without being scanned at the counter; a merchandise is given without being charged; and a mal-intentioned individual goes scot free after returning a product (no rhyme or reason to return the product) and discounts are being given to transactions [...]

By |2020-02-04T12:19:07+05:30February 4th, 2020|

Clustering vs Classification techniques for creating buyer personas

Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful selling, better buyer experience, increased buyer retention and loyalty. In short, creating buyer persona is about gaining a comprehensive understanding of the customer – likes, preferences, demand, need, behaviors, dislikes, motivations and values – [...]

By |2020-01-31T14:50:36+05:30January 30th, 2020|

9 Analytics Trends for 2020

Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the right techniques, methods, processes, and tools to streamline the data-to-decision journey. Organizations that understand and overcome data and analytics challenges are the ones that will reap profitable rewards from their analytics initiatives, enable revenue [...]

By |2020-01-22T15:41:33+05:30January 22nd, 2020|

Why Move from Employee Experience Management (EXM) to Human Experience Management (HXM)

Great employee experiences precede great business results. Every organization now has two ‘Experience Engines’ running in parallel – where customer experience is of utmost importance to keep the business ticking, it is the employee experience that ought to be tracked, nurtured and enhanced to drive great customer experiences and let the business thrive on customer [...]

By |2019-12-03T17:34:15+05:30December 3rd, 2019|

Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI

Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to be irrelevant to them – like the promotional campaign asserting the value of studying at a specific foreign institution getting rolled out to to a retired officer – customers are only turning away from [...]

By |2019-11-20T17:00:59+05:30November 20th, 2019|

How is RPA transforming Hospitality Industry?

The front-desk at a hotel is buzzing with customer activity – From reservations to customer requests, front-desk staff are constantly interacting with the guests when several guest queries are thrown at them. And this can lead to frustrating wait times for customers wherein guests queue up to find answers to their concerns and queries.Chatbots and [...]

By |2019-11-20T15:31:34+05:30November 12th, 2019|

Contact Info

Saksoft Limited, SP Infocity, Block A, 2nd Floor, #40 Dr. MGR Salai, Kandanchavadi, Perungudi, Chennai - 600096, India

Phone: +91 44 2454 3500

Fax: +91 44 2454 3510


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