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Anomaly Detection – Why, What & How

Anomaly detection is a technique now being leveraged to spot abnormal behavior in datasets – it is about identifying rare observations that stand out from normal observations.  Anomaly detection in credit card transactions, spotting anomalous behavior to thwart cyber-attacks, detecting faults with regards to mechanical components, identifying fraudulent healthcare claims are some areas magnifying [...]

By |2020-03-11T16:02:09+05:30March 11th, 2020|

Customer Segmentation: How banks can derive value?

Customer Segmentation in banking is now more about gaining nuanced insights by using different viewpoints to understand the customer. And as personalization and enriched customer experience have turned into a banking requisite, banking customer segmentation looks beyond the standard demography and geography with the scope now stretching across attitudes, behaviors, lifestyle, interests and preferences. [...]

By |2020-03-03T14:52:25+05:30March 3rd, 2020|

Use customer behavior analytics to increase sales, retention and revenue

There’s a bridge between knowing what customers want in advance and accomplishing it – customer behavior analytics. Behavioral insights equip the line of action intended to create personalized customer experience. Customer behavior analytics offers the sought customer wisdom – what customers bought, when, how they bought, how often they buy, what channel they use [...]

Using Machine Learning Techniques for Fraud Detection: Machine prediction or Anomaly detection or Behavioral analytics

Every now and then, there is a fraudulent activity masquerading as the original – no exception to the business world. And if fraud detection is about dealing with smokes and mirrors with barely any room for errors, then Machine learning and AI have grown into reckoned technology forces giving enterprises the hope of clearing [...]

By |2020-02-18T17:27:50+05:30February 18th, 2020|

3 Novel Ways to Transform Customer Experience Using AI in Retail

There is a constant retail hunt to seek new ways to transform customer experience. With Artificial Intelligence in Retail, Augmented Reality and Machine Learning proving transformational in terms of promoting enriching customer experience, the promise of using AI in retail and most-modern technologies to ensure an ‘intelligent retail’ leads to enriching customer experiences is not [...]

By |2020-02-12T08:38:04+05:30February 12th, 2020|

Market Basket Analysis for Banking: Better Targeting, Increased Sales and Customer Loyalty

Banks and Market Basket Analysis can make up for an alluring pair. And ‘pairing of ‘products or service offerings’ raises in context when financial institutions want to dig deeper into the product-customer connection to serve the customer better, maximize value from targeted marketing and promote personalized experience. In addition to the association unearthed between [...]

By |2020-02-06T18:42:10+05:30February 6th, 2020|

Using AI/Machine Learning to Transform Retail Loss Prevention

A retail scenario that one would dare to confront - A product is whisked away without being scanned at the counter; a merchandise is given without being charged; and a mal-intentioned individual goes scot free after returning a product (no rhyme or reason to return the product) and discounts are being given to transactions [...]

By |2020-02-04T12:19:07+05:30February 4th, 2020|

Clustering vs Classification techniques for creating buyer personas

Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful selling, better buyer experience, increased buyer retention and loyalty. In short, creating buyer persona is about gaining a comprehensive understanding of the customer – likes, preferences, demand, need, behaviors, dislikes, motivations and values – [...]

By |2020-01-31T14:50:36+05:30January 30th, 2020|

9 Analytics Trends for 2020

Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the right techniques, methods, processes, and tools to streamline the data-to-decision journey. Organizations that understand and overcome data and analytics challenges are the ones that will reap profitable rewards from their analytics initiatives, enable revenue [...]

By |2020-01-22T15:41:33+05:30January 22nd, 2020|

Why Move from Employee Experience Management (EXM) to Human Experience Management (HXM)

Great employee experiences precede great business results. Every organization now has two ‘Experience Engines’ running in parallel – where customer experience is of utmost importance to keep the business ticking, it is the employee experience that ought to be tracked, nurtured and enhanced to drive great customer experiences and let the business thrive on customer [...]

By |2019-12-03T17:34:15+05:30December 3rd, 2019|

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