Vasanth Rajan

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Vasanth Rajan

About Vasanth Rajan

Data enthusiast and a passionate communicator. Carries 12+ years' experience in exploring the combination of data and storytelling skills and 15+ years' experience in Sales and Marketing. A Maths graduate curious to know how data can complement problem-solving.

7 Keys to Unlock Success in SAP SuccessFactors Implementation

As organizations seek to maximize value from their valuable asset, employees, SAP SuccessFactors gives organizations the power to keep employees at the core of business success. And SAP SuccessFactors offers the advantage of raising a cloud-based HR platform at lower costs and accelerating time to value. While organizations want to leverage SAP SuccessFactors to [...]

By |2020-04-07T15:17:26+05:30April 7th, 2020|

6 Reasons for Moving from On-premise BI to Cloud BI

As Business Intelligence is now a reckoned force accelerating business success, gaining control over data explosions, adopting the right BI strategy, putting the right infrastructure in place and using robust BI tools are focal points that have grown in significance. There’s also the on-premise BI vs Cloud BI brainstorming to leverage cost-effective, performance fuelling [...]

By |2020-04-02T15:01:57+05:30April 2nd, 2020|

3 Ways to Revolutionize Customer Journey with Machine learning

‘Know your customers inside out’ is a paradigm emblematic of customer-centric & customer-focused business operations today. As a significant component offering valuable customer insights, machine learning powered customer journey empowers organizations to address pain points, uncover opportunities and create enriching customer experiences. But no two customer journeys are look-alikes today. Reaping insights from customer [...]

By |2020-03-27T12:32:23+05:30March 27th, 2020|

Anomaly Detection – Why, What & How

Anomaly detection is a technique now being leveraged to spot abnormal behavior in datasets – it is about identifying rare observations that stand out from normal observations.  Anomaly detection in credit card transactions, spotting anomalous behavior to thwart cyber-attacks, detecting faults with regards to mechanical components, identifying fraudulent healthcare claims are some areas magnifying [...]

By |2020-03-11T16:02:09+05:30March 11th, 2020|

Using Machine Learning Techniques for Fraud Detection: Machine prediction or Anomaly detection or Behavioral analytics

Every now and then, there is a fraudulent activity masquerading as the original – no exception to the business world. And if fraud detection is about dealing with smokes and mirrors with barely any room for errors, then Machine learning and AI have grown into reckoned technology forces giving enterprises the hope of clearing [...]

By |2020-02-18T17:27:50+05:30February 18th, 2020|

Using AI/Machine Learning to Transform Retail Loss Prevention

A retail scenario that one would dare to confront - A product is whisked away without being scanned at the counter; a merchandise is given without being charged; and a mal-intentioned individual goes scot free after returning a product (no rhyme or reason to return the product) and discounts are being given to transactions [...]

By |2020-02-04T12:19:07+05:30February 4th, 2020|

Clustering vs Classification techniques for creating buyer personas

Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful selling, better buyer experience, increased buyer retention and loyalty. In short, creating buyer persona is about gaining a comprehensive understanding of the customer – likes, preferences, demand, need, behaviors, dislikes, motivations and values – [...]

By |2020-01-31T14:50:36+05:30January 30th, 2020|

9 Analytics Trends for 2020

Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the right techniques, methods, processes, and tools to streamline the data-to-decision journey. Organizations that understand and overcome data and analytics challenges are the ones that will reap profitable rewards from their analytics initiatives, enable revenue [...]

By |2020-01-22T15:41:33+05:30January 22nd, 2020|

Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI

Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to be irrelevant to them – like the promotional campaign asserting the value of studying at a specific foreign institution getting rolled out to to a retired officer – customers are only turning away from [...]

By |2019-11-20T17:00:59+05:30November 20th, 2019|

How to Take Next Best Action with Analytics-powered Decision Engines

One of the top grossers for retail is the flick covering Next best action (NBA) thrillers. And it has all the elements of thrill, action and decisions. Imagine a customer buying a product and witnessing a component getting damaged within a week. And the immediate action on the part of the customer to mail [...]

By |2019-08-20T18:20:15+05:30August 20th, 2019|

Contact Info

Saksoft Limited, SP Infocity, Block A, 2nd Floor, #40 Dr. MGR Salai, Kandanchavadi, Perungudi, Chennai - 600096, India

Phone: +91 44 2454 3500

Fax: +91 44 2454 3510

Web: www.saksoft.com

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