Vasanth Rajan

Home » Archives for Vasanth Rajan

About Vasanth Rajan

Data enthusiast and a passionate communicator. Carries 12+ years' experience in exploring the combination of data and storytelling skills and 15+ years' experience in Sales and Marketing. A Maths graduate curious to know how data can complement problem-solving.

Using Machine Learning Techniques for Fraud Detection: Machine prediction or Anomaly detection or Behavioral analytics

Every now and then, there is a fraudulent activity masquerading as the original – no exception to the business world. And if fraud detection is about dealing with smokes and mirrors with barely any room for errors, then Machine learning and AI have grown into reckoned technology forces giving enterprises the hope of clearing [...]

By |2020-02-18T17:27:50+05:30February 18th, 2020|

Using AI/Machine Learning to Transform Retail Loss Prevention

A retail scenario that one would dare to confront - A product is whisked away without being scanned at the counter; a merchandise is given without being charged; and a mal-intentioned individual goes scot free after returning a product (no rhyme or reason to return the product) and discounts are being given to transactions [...]

By |2020-02-04T12:19:07+05:30February 4th, 2020|

Clustering vs Classification techniques for creating buyer personas

Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful selling, better buyer experience, increased buyer retention and loyalty. In short, creating buyer persona is about gaining a comprehensive understanding of the customer – likes, preferences, demand, need, behaviors, dislikes, motivations and values – [...]

By |2020-01-31T14:50:36+05:30January 30th, 2020|

9 Analytics Trends for 2020

Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the right techniques, methods, processes, and tools to streamline the data-to-decision journey. Organizations that understand and overcome data and analytics challenges are the ones that will reap profitable rewards from their analytics initiatives, enable revenue [...]

By |2020-01-22T15:41:33+05:30January 22nd, 2020|

Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI

Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to be irrelevant to them – like the promotional campaign asserting the value of studying at a specific foreign institution getting rolled out to to a retired officer – customers are only turning away from [...]

By |2019-11-20T17:00:59+05:30November 20th, 2019|

How to Take Next Best Action with Analytics-powered Decision Engines

One of the top grossers for retail is the flick covering Next best action (NBA) thrillers. And it has all the elements of thrill, action and decisions. Imagine a customer buying a product and witnessing a component getting damaged within a week. And the immediate action on the part of the customer to mail [...]

By |2019-08-20T18:20:15+05:30August 20th, 2019|

How to Make Shelf Space Optimization Drive Sales, Profit and Customer Experience

Enter a retail store and that arresting first impression is made by the assortment of products siting on the shelves. Not every product is of that fly-off-the-shelves type and not every product has that ‘presence’ felt on the shelf space. Then there are those new products that have won their shelf space through the [...]

By |2019-08-14T16:48:21+05:30August 14th, 2019|

How Banks use Product Propensity to Increase Customer Delight and Profitability?

Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long and uses the bank's credit card lends no insight into this offer. On its part, the bank had done its homework in terms of creating the product propensity index - Behavioral segmentation propped up [...]

By |2019-07-23T14:28:51+05:30July 18th, 2019|

Preventive Maintenance using the Right Machine Learning Approach

Though machines are prone to break down in the long run, unplanned equipment downtime can throw spanner into production works and heap losses on organizations. With better equipment utilization sense prevailing, reactive maintenance is now giving way for preventive maintenance. As IoT and sensors create another industrial wave, organizations seeking to ride this wave to [...]

By |2019-07-16T17:00:06+05:30July 16th, 2019|

How Retailers Take Twin Benefits from Market Basket Analysis Informed Decisions & Optimized Operations

A toothbrush tied to a paste make up for a luring combo, for there’s a special offer for the taking. Affinity analysis is helping a toothpaste brand to perk up sales of toothbrush or stimulate demand by way of this promotion. The combo offers don't end there. There are many more depending on customer [...]

By |2019-07-15T17:45:31+05:30July 11th, 2019|