Vasanth Rajan

Home » Archives for Vasanth Rajan

About Vasanth Rajan

Data enthusiast and a passionate communicator. Carries 12+ years' experience in exploring the combination of data and storytelling skills and 15+ years' experience in Sales and Marketing. A Maths graduate curious to know how data can complement problem-solving.

Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI

Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to be irrelevant to them – like the promotional campaign asserting the value of studying at a specific foreign institution getting rolled out to to a retired officer – customers are only turning away from [...]

By |2019-11-20T17:00:59+05:30November 20th, 2019|

How to Take Next Best Action with Analytics-powered Decision Engines

One of the top grossers for retail is the flick covering Next best action (NBA) thrillers. And it has all the elements of thrill, action and decisions. Imagine a customer buying a product and witnessing a component getting damaged within a week. And the immediate action on the part of the customer to mail [...]

By |2019-08-20T18:20:15+05:30August 20th, 2019|

How to Make Shelf Space Optimization Drive Sales, Profit and Customer Experience

Enter a retail store and that arresting first impression is made by the assortment of products siting on the shelves. Not every product is of that fly-off-the-shelves type and not every product has that ‘presence’ felt on the shelf space. Then there are those new products that have won their shelf space through the [...]

By |2019-08-14T16:48:21+05:30August 14th, 2019|

How Banks use Product Propensity to Increase Customer Delight and Profitability?

Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long and uses the bank's credit card lends no insight into this offer. On its part, the bank had done its homework in terms of creating the product propensity index - Behavioral segmentation propped up [...]

By |2019-07-23T14:28:51+05:30July 18th, 2019|

Preventive Maintenance using the Right Machine Learning Approach

Though machines are prone to break down in the long run, unplanned equipment downtime can throw spanner into production works and heap losses on organizations. With better equipment utilization sense prevailing, reactive maintenance is now giving way for preventive maintenance. As IoT and sensors create another industrial wave, organizations seeking to ride this wave to [...]

By |2019-07-16T17:00:06+05:30July 16th, 2019|

How Retailers Take Twin Benefits from Market Basket Analysis Informed Decisions & Optimized Operations

A toothbrush tied to a paste make up for a luring combo, for there’s a special offer for the taking. Affinity analysis is helping a toothpaste brand to perk up sales of toothbrush or stimulate demand by way of this promotion. The combo offers don't end there. There are many more depending on customer [...]

By |2019-07-15T17:45:31+05:30July 11th, 2019|

3 Keys to Unlock Value from People Analytics

An evaluation document based on a candidate interview lands on the desk of HR department – And this document is no handiwork of a human interviewer, for AI has pitched in to do its bit. That’s how Volvo promoted recruitment of technicians for its factory, where the car acts as the HR partner and [...]

By |2019-07-04T16:47:40+05:30July 4th, 2019|

How Retailers Maximize Returns from Return Optimization

Retailers’ jingle of 'Happy Returns' has rhyme and reason to it, which is about bringing ‘Returns’ into the realm of customer experience, looking at it more as a differentiator rather than an obstacle  - When Clara orders a pair of shoes of her size online, she envisions a perfect-fit pair. When delivered, it turns [...]

By |2019-06-25T16:16:39+05:30June 25th, 2019|

3-tier User Experience Optimization for Visual Analytics

Experience is all that matters today in the business world. Be it the customer experience or the user experience, it is about setting up an immersive environment that sets up WOW moments. And with data spearheading the intelligence quest, it is all the more relevant to make the user journey as gratifying as it [...]

By |2019-06-20T16:53:36+05:30June 20th, 2019|

Who will win the India – Pakistan World Cup 2019 Match?

Great events create earth-shattering noise, let alone the suspense, thrill and excitement that they create even before the start.  And the one-of-its-kind, India-Pakistan World Cup humdinger, is just about to cast the hold-your-breath, test-of-nerve spell on cricket lovers across continents. With the gap closing in on the day of reckoning, expectancy is the fuel [...]

By |2019-06-14T17:54:58+05:30June 13th, 2019|