Vasanth Rajan

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About Vasanth Rajan

Data enthusiast and a passionate communicator. Carries 12+ years' experience in exploring the combination of data and storytelling skills and 15+ years' experience in Sales and Marketing. A Maths graduate curious to know how data can complement problem-solving.

How Banks use Product Propensity to Increase Customer Delight and Profitability?

Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long and uses the bank's credit card lends no insight into this offer. On its part, the bank had done its homework in terms of creating the product propensity index - Behavioral segmentation propped up [...]

By |2019-07-18T16:54:40+05:30July 18th, 2019|

Preventive Maintenance using the Right Machine Learning Approach

Though machines are prone to break down in the long run, unplanned equipment downtime can throw spanner into production works and heap losses on organizations. With better equipment utilization sense prevailing, reactive maintenance is now giving way for preventive maintenance. As IoT and sensors create another industrial wave, organizations seeking to ride this wave to [...]

By |2019-07-16T17:00:06+05:30July 16th, 2019|

How Retailers Take Twin Benefits from Market Basket Analysis Informed Decisions & Optimized Operations

A toothbrush tied to a paste make up for a luring combo, for there’s a special offer for the taking. Affinity analysis is helping a toothpaste brand to perk up sales of toothbrush or stimulate demand by way of this promotion. The combo offers don't end there. There are many more depending on customer [...]

By |2019-07-15T17:45:31+05:30July 11th, 2019|

3 Keys to Unlock Value from People Analytics

An evaluation document based on a candidate interview lands on the desk of HR department – And this document is no handiwork of a human interviewer, for AI has pitched in to do its bit. That’s how Volvo promoted recruitment of technicians for its factory, where the car acts as the HR partner and [...]

By |2019-07-04T16:47:40+05:30July 4th, 2019|

How Retailers Maximize Returns from Return Optimization

Retailers’ jingle of 'Happy Returns' has rhyme and reason to it, which is about bringing ‘Returns’ into the realm of customer experience, looking at it more as a differentiator rather than an obstacle  - When Clara orders a pair of shoes of her size online, she envisions a perfect-fit pair. When delivered, it turns [...]

By |2019-06-25T16:16:39+05:30June 25th, 2019|

3-tier User Experience Optimization for Visual Analytics

Experience is all that matters today in the business world. Be it the customer experience or the user experience, it is about setting up an immersive environment that sets up WOW moments. And with data spearheading the intelligence quest, it is all the more relevant to make the user journey as gratifying as it [...]

By |2019-06-20T16:53:36+05:30June 20th, 2019|

Who will win the India – Pakistan World Cup 2019 Match?

Great events create earth-shattering noise, let alone the suspense, thrill and excitement that they create even before the start.  And the one-of-its-kind, India-Pakistan World Cup humdinger, is just about to cast the hold-your-breath, test-of-nerve spell on cricket lovers across continents. With the gap closing in on the day of reckoning, expectancy is the fuel [...]

By |2019-06-14T17:54:58+05:30June 13th, 2019|

Machine Learning vs Deep Learning

Enter machine learning and deep learning, and you have the siblings waiting to reveal their contrasting characteristics. First and foremost, machine learning and deep learning come under the Artificial Intelligence umbrella. The two can walk hand in hand, where deep networks can be used in an ensemble with ML algorithms, or work independently to [...]

By |2019-06-11T18:38:08+05:30June 11th, 2019|

Envisioning Cognitive Supply Chain for E-commerce

Seizing the pole position in E-commerce rests on having a robust strategy to make the Customer Order to Delivery cycle as seamless as it can get. As customers put emphasis on speed and accuracy, and with the need to build shipshape supply chain, e-tailers strive to overcome the ordeals of excessive process times having [...]

By |2019-05-29T09:03:03+05:30May 28th, 2019|

Is Logistic Regression the Right Machine Learning algorithm for Customer Churn?

The Reactive to Proactive transition has provoked the enterprise paradigm of ‘predicting events’ to deal with the future effectively.  Where eleventh-hour action may fail to support successful outcomes, predictions help, as in the case of predicting customer churn and improving customer retention. A negative experience, better offer from competition or an unresolved complaint can [...]

By |2019-05-23T16:47:14+05:30May 21st, 2019|