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About Karthik Subramanian

Karthik, a passionate Marketer who loves technology. He strongly believes that technology has a solution for every problem in this world. If he isn’t working on Marketing strategies or handling social media pages, you can see him wandering in the woods on his big fat motorcycle.

Market Basket Analysis for Banking: Better Targeting, Increased Sales and Customer Loyalty

Banks and Market Basket Analysis can make up for an alluring pair. And ‘pairing of ‘products or service offerings’ raises in context when financial institutions want to dig deeper into the product-customer connection to serve the customer better, maximize value from targeted marketing and promote personalized experience. In addition to the association unearthed between [...]

By |2020-02-06T18:42:10+05:30February 6th, 2020|

How is RPA transforming Hospitality Industry?

The front-desk at a hotel is buzzing with customer activity – From reservations to customer requests, front-desk staff are constantly interacting with the guests when several guest queries are thrown at them. And this can lead to frustrating wait times for customers wherein guests queue up to find answers to their concerns and queries.Chatbots and [...]

By |2019-11-20T15:31:34+05:30November 12th, 2019|

Attended vs Unattended Bot When, How, and Where to use?

Customer service agents and bots now form a formidable pair. Where a customer service agent goes through monotonous and repetitive tasks of updating customer details or moving from one screen to another and performing various clicks, Robotic Process Automation (RPA) has come to relieve the agent of the tedium, empower the agent in nurturing enriching [...]

By |2019-11-20T15:22:06+05:30November 1st, 2019|

Does ‘Value Offered to Customers’ Have a Bearing on Customer Lifetime Value?

It is a two-way street in business. As customers have a better say in the customer-brand relationship, Customer Lifetime Value (CLV or CLTV) becomes the bugle call for success, defining in the way it can guide brands keep customers at the core to drive business and revenue growth. CLV has the irresistible lure, sending [...]

By |2019-07-02T17:49:42+05:30July 2nd, 2019|

Demand forecasting for Ecommerce

Jane walks into a store only to find that a product in question was out-of-stock on the shelves, but available at the warehouse – An instance of bad customer experience owing to the store’s negligence in demand sensing. In another, a company that uses automated order generation to replenish stocks found that two of its [...]

By |2019-05-30T15:42:25+05:30May 30th, 2019|

Can Sentiment Analysis bring about marketing effectiveness?

The enterprise world is now taking the Dickens’ way of connecting with the audience – where Dickens created those ‘sentimental characters’, the enterprise world leverages ‘customer sentiments’ in getting closer to the audience and in establishing the bond of trust with them. And that’s profoundly relevant in our days of Social Listening and Sentiment [...]

By |2019-05-23T18:14:37+05:30May 23rd, 2019|

Dotting the ‘i’ and Crossing the ‘t’ in Retail Personalization

If ‘Customer experience’ is fast eclipsing product and price as the retail differentiator, intelligence and technology are rallying around retailers in their quest to strengthen Retail Personalization – a successful differentiation initiative to say the least. As POE (Point of Experience) scores over POS (Point of Sale) in terms of customer-relevance and customer engagement, [...]

By |2019-05-15T11:57:41+05:30May 14th, 2019|

3 Keys for Financial Institutions to Cash in on Cardless Cash

Customers don't pin their faith just on the PIN anymore. There are mobile apps attracting customer attention when there is a need to access cash at the ATM.  Dynamic tokens and QR codes have come good for authentication purpose. From being used for emergency situations, Cardless Cash is gaining traction across customers, banks and [...]

By |2019-01-30T17:22:45+05:30January 30th, 2019|