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prabakar

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So far prabakar has created 71 blog entries.

Why Move from Employee Experience Management (EXM) to Human Experience Management (HXM)

Great employee experiences precede great business results. Every organization now has two ‘Experience Engines’ running in parallel – where customer experience is of utmost importance to keep the business ticking, it is the employee experience that ought to be tracked, nurtured and enhanced to drive great customer experiences and let the business thrive on customer [...]

By |2019-12-03T17:34:15+05:30December 3rd, 2019|

How is RPA transforming Hospitality Industry?

The front-desk at a hotel is buzzing with customer activity – From reservations to customer requests, front-desk staff are constantly interacting with the guests when several guest queries are thrown at them. And this can lead to frustrating wait times for customers wherein guests queue up to find answers to their concerns and queries.Chatbots and [...]

By |2019-11-20T15:31:34+05:30November 12th, 2019|

Attended vs Unattended Bot When, How, and Where to use?

Customer service agents and bots now form a formidable pair. Where a customer service agent goes through monotonous and repetitive tasks of updating customer details or moving from one screen to another and performing various clicks, Robotic Process Automation (RPA) has come to relieve the agent of the tedium, empower the agent in nurturing enriching [...]

By |2019-11-20T15:22:06+05:30November 1st, 2019|

Automate ETA intimation via mobile app

Case Studies Client background: Australian Mobile App development company Industry: Technology / ISV Products/Services: Mobile Application Development Business Challenge Messages using a phone while driving greatly increases the risk of road accidents. ETA’s are a common message sent by people driving. Challenges in remembering all the appointments booked with family & [...]

By |2020-03-16T16:55:59+05:30October 23rd, 2019|

Maximizing Returns on Marketing Investments with Marketing Mix Modelling

If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with every marketing department’s need to optimize marketing investments towards generating maximum sales and profits, the case of this apparel retailer is a case in point in reiterating the significance of Marketing Mix Optimization. An [...]

By |2019-08-09T16:51:04+05:30July 23rd, 2019|

Does ‘Value Offered to Customers’ Have a Bearing on Customer Lifetime Value?

It is a two-way street in business. As customers have a better say in the customer-brand relationship, Customer Lifetime Value (CLV or CLTV) becomes the bugle call for success, defining in the way it can guide brands keep customers at the core to drive business and revenue growth. CLV has the irresistible lure, sending [...]

By |2019-07-02T17:49:42+05:30July 2nd, 2019|

Demand forecasting for Ecommerce

Jane walks into a store only to find that a product in question was out-of-stock on the shelves, but available at the warehouse – An instance of bad customer experience owing to the store’s negligence in demand sensing. In another, a company that uses automated order generation to replenish stocks found that two of its [...]

By |2019-05-30T15:42:25+05:30May 30th, 2019|

Can Sentiment Analysis bring about marketing effectiveness?

The enterprise world is now taking the Dickens’ way of connecting with the audience – where Dickens created those ‘sentimental characters’, the enterprise world leverages ‘customer sentiments’ in getting closer to the audience and in establishing the bond of trust with them. And that’s profoundly relevant in our days of Social Listening and Sentiment [...]

By |2019-05-23T18:14:37+05:30May 23rd, 2019|

Dotting the ‘i’ and Crossing the ‘t’ in Retail Personalization

If ‘Customer experience’ is fast eclipsing product and price as the retail differentiator, intelligence and technology are rallying around retailers in their quest to strengthen Retail Personalization – a successful differentiation initiative to say the least. As POE (Point of Experience) scores over POS (Point of Sale) in terms of customer-relevance and customer engagement, [...]

By |2019-05-15T11:57:41+05:30May 14th, 2019|

Saksoft Pune office moves. Has a new address!

Saksoft Pune Development Centre has moved its office to open, collaborative space for a much better work environment accommodating the company's rapid growth. The new office space was inaugurated by Douglas Kennedy, CTO – Aegon Life Insurance Company on 18th February 2019, at 10.30 AM.​

By |2019-02-19T15:58:14+05:30February 19th, 2019|
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