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Building Analytics-powered ‘Vault’ to Arrest Illegal Insider Trading

There is a leak about the dismal performance of a company, even before the CFO files the report in the earnings call. One of the employees passes this information on to a friend and suggests selling all the shares immediately. It is the insider information that leads to illegal insider trading. The first word [...]

By |2019-10-17T16:27:42+05:30October 17th, 2019|

Maximizing Returns on Marketing Investments with Marketing Mix Modelling

If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with every marketing department’s need to optimize marketing investments towards generating maximum sales and profits, the case of this apparel retailer is a case in point in reiterating the significance of Marketing Mix Optimization. An [...]

By |2019-08-09T16:51:04+05:30July 23rd, 2019|

Saksoft Pune office moves. Has a new address!

Saksoft Pune Development Centre has moved its office to open, collaborative space for a much better work environment accommodating the company's rapid growth. The new office space was inaugurated by Douglas Kennedy, CTO – Aegon Life Insurance Company on 18th February 2019, at 10.30 AM.​

By |2019-02-19T15:58:14+05:30February 19th, 2019|

Why Banks Bank on Data Lake for Turning Big data into Intelligence?

A renowned bank in Singapore has found a way to cut down customer wait time – Seamless replenishment of ATMs has made this possible. This is one of the many data and analytics stories that has illustrated what data can do to an organization. As an industry where data is growing at a phenomenal [...]

By |2018-07-09T15:15:59+05:30July 9th, 2018|

Next generation retail is here!

Knowing what tomorrow brings Amidst the retail thrust to put the most-modern face, retailers have begun their tryst with the next-gen retail. As changes sweep through retail encompassing customer demand, customer interactions and customer experience, next generation retailer is making a mark by tapping into the potentials of digital technologies to embrace new ways [...]

By |2018-06-13T13:14:49+05:30June 13th, 2018|

See 50-100 bps improvement in margins, says Saksoft

The margin improvement could be in the range of 50-100 basis points for the coming year, said Niraj Ganeriwal, CFO, Saksoft. "The company's focus is around digital services and certain verticals such as fintech, healthcare, transport and logistics, e-commerce retail, telecom and B2B space,” he said. For all the above spaces, the company [...]

By |2018-06-11T17:12:29+05:30June 11th, 2018|

How to Build Intelligent Chatbots?

A devout Fashionista is likely to be smitten by the charm of TMY.GRL, and that’s because this chatbot on the Tommy Hilfiger website enters into friendly conversations with fashion enthusiasts with an objective to transform their looks based on the occasion and taste. Chatbots are spreading their wings, finding a place in every business [...]

By |2018-05-21T14:45:42+05:30May 18th, 2018|Tags: , |

To get IT jobs, non techies eye e-learning

CHENNAI: Mariam Thomas, a social science teacher, took up an online course to change her career and bag a job as a front-end developer in an IT company. Thomas is joining the growing cohort of non-technical professionals joining the IT/analytics bandwagon by enrolling in online learning courses. “In the international school I was teaching in, [...]

By |2018-04-24T17:45:53+05:30April 24th, 2018|

Non techies take to e-learning to get tech jobs

Chennai: Mariam Thomas, a social science teacher, took up an online course to change her career and bag a job as a front-end developer in an IT company. Thomas is joining the growing cohort of non-technical professionals joining the IT/analytics bandwagon by enrolling in online learning courses. “In the international school I was teaching in, [...]

By |2018-04-19T16:06:00+05:30April 19th, 2018|