Monthly Archives: January 2020

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Clustering vs Classification techniques for creating buyer personas

Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful selling, better buyer experience, increased buyer retention and loyalty. In short, creating buyer persona is about gaining a comprehensive understanding of the customer – likes, preferences, demand, need, behaviors, dislikes, motivations and values – [...]

By |2020-01-31T14:50:36+05:30January 30th, 2020|

9 Analytics Trends for 2020

Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the right techniques, methods, processes, and tools to streamline the data-to-decision journey. Organizations that understand and overcome data and analytics challenges are the ones that will reap profitable rewards from their analytics initiatives, enable revenue [...]

By |2020-01-22T15:41:33+05:30January 22nd, 2020|