Monthly Archives: July 2019

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Maximizing Returns on Marketing Investments with Marketing Mix Modelling

If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with every marketing department’s need to optimize marketing investments towards generating maximum sales and profits, the case of this apparel retailer is a case in point in reiterating the significance of Marketing Mix Optimization. An [...]

By |2019-08-09T16:51:04+05:30July 23rd, 2019|

How Banks use Product Propensity to Increase Customer Delight and Profitability?

Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long and uses the bank's credit card lends no insight into this offer. On its part, the bank had done its homework in terms of creating the product propensity index - Behavioral segmentation propped up [...]

By |2019-07-23T14:28:51+05:30July 18th, 2019|

Preventive Maintenance using the Right Machine Learning Approach

Though machines are prone to break down in the long run, unplanned equipment downtime can throw spanner into production works and heap losses on organizations. With better equipment utilization sense prevailing, reactive maintenance is now giving way for preventive maintenance. As IoT and sensors create another industrial wave, organizations seeking to ride this wave to [...]

By |2019-07-16T17:00:06+05:30July 16th, 2019|

How Retailers Take Twin Benefits from Market Basket Analysis Informed Decisions & Optimized Operations

A toothbrush tied to a paste make up for a luring combo, for there’s a special offer for the taking. Affinity analysis is helping a toothpaste brand to perk up sales of toothbrush or stimulate demand by way of this promotion. The combo offers don't end there. There are many more depending on customer [...]

By |2019-07-15T17:45:31+05:30July 11th, 2019|

3 Keys to Unlock Value from People Analytics

An evaluation document based on a candidate interview lands on the desk of HR department – And this document is no handiwork of a human interviewer, for AI has pitched in to do its bit. That’s how Volvo promoted recruitment of technicians for its factory, where the car acts as the HR partner and [...]

By |2019-07-04T16:47:40+05:30July 4th, 2019|

Does ‘Value Offered to Customers’ Have a Bearing on Customer Lifetime Value?

It is a two-way street in business. As customers have a better say in the customer-brand relationship, Customer Lifetime Value (CLV or CLTV) becomes the bugle call for success, defining in the way it can guide brands keep customers at the core to drive business and revenue growth. CLV has the irresistible lure, sending [...]

By |2019-07-02T17:49:42+05:30July 2nd, 2019|