Monthly Archives: May 2019

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Demand forecasting for Ecommerce

Jane walks into a store only to find that a product in question was out-of-stock on the shelves, but available at the warehouse – An instance of bad customer experience owing to the store’s negligence in demand sensing. In another, a company that uses automated order generation to replenish stocks found that two of its [...]

By |2019-05-30T15:42:25+05:30May 30th, 2019|

Envisioning Cognitive Supply Chain for E-commerce

Seizing the pole position in E-commerce rests on having a robust strategy to make the Customer Order to Delivery cycle as seamless as it can get. As customers put emphasis on speed and accuracy, and with the need to build shipshape supply chain, e-tailers strive to overcome the ordeals of excessive process times having [...]

By |2019-05-29T09:03:03+05:30May 28th, 2019|

Can Sentiment Analysis bring about marketing effectiveness?

The enterprise world is now taking the Dickens’ way of connecting with the audience – where Dickens created those ‘sentimental characters’, the enterprise world leverages ‘customer sentiments’ in getting closer to the audience and in establishing the bond of trust with them. And that’s profoundly relevant in our days of Social Listening and Sentiment [...]

By |2019-05-23T18:14:37+05:30May 23rd, 2019|

Is Logistic Regression the Right Machine Learning algorithm for Customer Churn?

The Reactive to Proactive transition has provoked the enterprise paradigm of ‘predicting events’ to deal with the future effectively.  Where eleventh-hour action may fail to support successful outcomes, predictions help, as in the case of predicting customer churn and improving customer retention. A negative experience, better offer from competition or an unresolved complaint can [...]

By |2019-05-23T16:47:14+05:30May 21st, 2019|

Dotting the ‘i’ and Crossing the ‘t’ in Retail Personalization

If ‘Customer experience’ is fast eclipsing product and price as the retail differentiator, intelligence and technology are rallying around retailers in their quest to strengthen Retail Personalization – a successful differentiation initiative to say the least. As POE (Point of Experience) scores over POS (Point of Sale) in terms of customer-relevance and customer engagement, [...]

By |2019-05-15T11:57:41+05:30May 14th, 2019|

6 Core Principles to Make Employees Drive Business Success

When Employees come first, Growth happens all the time. It would just take a cursory glance at the traits of organizations that stand apart and excel in their trade to realize it is the people power that has catapulted them to the top position. An organization that goes all out to guide employees succeed, [...]

By |2019-05-09T17:02:36+05:30May 9th, 2019|