Monthly Archives: May 2018

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Building Loyalty Management Programs

It is well established that selling to an existing customer is about five times cheaper than to acquire a new customer. 44% retailers (or SaaS vendors) focus more on customer acquisition, 40% give equal focus to customer retention, and only 16% give more emphasis on retention. Not only that, but existing customers spend 67% [...]

By |2018-05-23T17:37:52+00:00May 23rd, 2018|

How to Build Intelligent Chatbots?

A devout Fashionista is likely to be smitten by the charm of TMY.GRL, and that’s because this chatbot on the Tommy Hilfiger website enters into friendly conversations with fashion enthusiasts with an objective to transform their looks based on the occasion and taste. Chatbots are spreading their wings, finding a place in every business [...]

By |2018-05-21T14:45:42+00:00May 18th, 2018|Tags: , |