Monthly Archives: March 2018

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Cracking the ‘Just In Time’ Supply Chain Code

Just in case more stocks are required to cater to customer demands - For long, this dictum propelled enterprises' efforts to meet customer needs anytime and every time. Not anymore. Just in time (JIT) now shares that close affinity with supply chain, starting from availability of raw materials for production to shipping of products [...]

By |2018-03-29T13:48:40+05:30March 28th, 2018|

How to Predict Customers and Sell Better

Eye level they say is the buy level - this merchandizing tenet for long has been of value to entice customers into making the buying decision. It touches the 'buying chord' in a customer, hits the customer eyeballs, and ignites the buying spark – a technique leveraged to make products move from the retailers’ shelf [...]

By |2018-03-16T10:53:32+05:30March 14th, 2018|Tags: , , |

Maximize your Marketing ROI

Super bowl ads are a delight to watch, and super bowl ad numbers are a delight to crunch. And what has preempted this ad marketing success – was it a company’s creative hat or the scientific thrust. Tuning into the voices of the past, we are held captive by Bill Bernbach’s conviction that it [...]

By |2018-03-14T16:50:02+05:30March 6th, 2018|Tags: , , |