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| Customer Retention Solution |
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One of the biggest marketing challenges faced is not only
reaching out to new customers but also keeping the existing
customer base intact. Customers have to be kept engaged
by reaching out to them, to increase their interaction
and life- time value.
Prima is your answer to achieving business process efficiency
in Customer Loyalty Management. Prima allows you to define
Loyalty Programs at multiple levels like customer and
products, so that you can tailor make programs to reward
your loyal customers. Transfer of points across products
will help your customer take advantage of specific redemption
offers.
Prima’s Accrual Engine allows you to define multiple accrual
programs that may be transaction based with multiple spend
tiers; balance based or based on special event triggers.
The redemption module provides for an automated workflow
and an extensive redemption program with multiple marketing
partners. The reporting module has pre-built MIS that
allows you to track the success of each program.
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| Prima is neither
a generic accrual engine nor a simple front end
for capturing redemption requests. It is a complete
solution packaged with features and functionalities
and is built on a powerful technical structure that
is aligned with your overall Loyalty Management
Strategy. |
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Saksoft 2007 |
